Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496281
RGB
73, 98, 129
HSL
213, 28%, 40%
HSB
213, 43%, 51%
CMYK
43, 24, 0, 49
LAB
41, -3, -21
LCH
41, 21, 262
OKLCH
0.49, 0.06, 254
XYZ
11, 12, 22
LUV
41, -12, -28
HWB
213, 29%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.