Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49657B
RGB
73, 101, 123
HSL
206, 26%, 38%
HSB
206, 41%, 48%
CMYK
41, 18, 0, 52
LAB
41, -6, -16
LCH
41, 17, 249
OKLCH
0.49, 0.05, 243
XYZ
11, 12, 21
LUV
41, -14, -21
HWB
206, 29%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.