Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497176
RGB
73, 113, 118
HSL
187, 24%, 37%
HSB
187, 38%, 46%
CMYK
38, 4, 0, 54
LAB
45, -14, -7
LCH
45, 15, 209
OKLCH
0.52, 0.05, 206
XYZ
12, 15, 19
LUV
45, -19, -8
HWB
187, 29%, 54%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.