Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4971B1
RGB
73, 113, 177
HSL
217, 42%, 49%
HSB
217, 59%, 69%
CMYK
59, 36, 0, 31
LAB
47, 1, -39
LCH
47, 39, 271
OKLCH
0.55, 0.11, 259
XYZ
17, 16, 44
LUV
47, -18, -57
HWB
217, 29%, 31%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.