Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49767D
RGB
73, 118, 125
HSL
188, 26%, 39%
HSB
188, 42%, 49%
CMYK
42, 6, 0, 51
LAB
47, -15, -9
LCH
47, 17, 212
OKLCH
0.54, 0.05, 208
XYZ
13, 16, 22
LUV
47, -21, -10
HWB
188, 29%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.