Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497D97
RGB
73, 125, 151
HSL
200, 35%, 44%
HSB
200, 52%, 59%
CMYK
52, 17, 0, 41
LAB
50, -12, -20
LCH
50, 23, 238
OKLCH
0.56, 0.07, 231
XYZ
16, 18, 32
LUV
50, -23, -27
HWB
200, 29%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.