Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57789D
RGB
87, 120, 157
HSL
212, 29%, 48%
HSB
212, 45%, 62%
CMYK
45, 24, 0, 38
LAB
49, -4, -24
LCH
49, 24, 260
OKLCH
0.56, 0.07, 252
XYZ
17, 18, 34
LUV
49, -16, -34
HWB
212, 34%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.