Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497DA8
RGB
73, 125, 168
HSL
207, 39%, 47%
HSB
207, 57%, 66%
CMYK
57, 26, 0, 34
LAB
50, -8, -29
LCH
50, 30, 254
OKLCH
0.57, 0.09, 245
XYZ
17, 19, 40
LUV
50, -23, -41
HWB
207, 29%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.