Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4983B6
RGB
73, 131, 182
HSL
208, 43%, 50%
HSB
208, 60%, 71%
CMYK
60, 28, 0, 29
LAB
52, -8, -33
LCH
52, 34, 257
OKLCH
0.59, 0.10, 247
XYZ
19, 21, 47
LUV
52, -24, -49
HWB
208, 29%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.