Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49869B
RGB
73, 134, 155
HSL
195, 36%, 45%
HSB
195, 53%, 61%
CMYK
53, 14, 0, 39
LAB
52, -16, -18
LCH
52, 24, 228
OKLCH
0.59, 0.07, 223
XYZ
17, 21, 34
LUV
52, -26, -23
HWB
195, 29%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.