Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4989AE
RGB
73, 137, 174
HSL
202, 41%, 48%
HSB
202, 58%, 68%
CMYK
58, 21, 0, 32
LAB
54, -13, -26
LCH
54, 29, 244
OKLCH
0.60, 0.09, 236
XYZ
19, 22, 43
LUV
54, -27, -37
HWB
202, 29%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.