Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498DC3
RGB
73, 141, 195
HSL
207, 50%, 53%
HSB
207, 63%, 76%
CMYK
63, 28, 0, 24
LAB
56, -10, -35
LCH
56, 36, 255
OKLCH
0.62, 0.11, 245
XYZ
22, 24, 55
LUV
56, -28, -52
HWB
207, 29%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.