Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498EB6
RGB
73, 142, 182
HSL
202, 43%, 50%
HSB
202, 60%, 71%
CMYK
60, 22, 0, 29
LAB
56, -13, -28
LCH
56, 31, 244
OKLCH
0.62, 0.09, 236
XYZ
21, 24, 48
LUV
56, -29, -40
HWB
202, 29%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.