Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4990BB
RGB
73, 144, 187
HSL
203, 46%, 51%
HSB
203, 61%, 73%
CMYK
61, 23, 0, 27
LAB
57, -13, -30
LCH
57, 32, 246
OKLCH
0.63, 0.10, 238
XYZ
22, 25, 51
LUV
57, -29, -43
HWB
203, 29%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.