Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4994E1
RGB
73, 148, 225
HSL
210, 72%, 58%
HSB
210, 68%, 88%
CMYK
68, 34, 0, 12
LAB
59, -5, -47
LCH
59, 47, 264
OKLCH
0.65, 0.14, 251
XYZ
27, 28, 75
LUV
59, -29, -72
HWB
210, 29%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.