Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4998DC
RGB
73, 152, 220
HSL
208, 68%, 57%
HSB
208, 67%, 86%
CMYK
67, 31, 0, 14
LAB
60, -9, -43
LCH
60, 43, 259
OKLCH
0.66, 0.13, 247
XYZ
27, 29, 72
LUV
60, -31, -65
HWB
208, 29%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.