Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499BCC
RGB
73, 155, 204
HSL
202, 56%, 54%
HSB
202, 64%, 80%
CMYK
64, 24, 0, 20
LAB
60, -14, -33
LCH
60, 36, 247
OKLCH
0.66, 0.11, 238
XYZ
25, 29, 61
LUV
60, -32, -49
HWB
202, 29%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.