Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499CC3
RGB
73, 156, 195
HSL
199, 50%, 53%
HSB
199, 63%, 76%
CMYK
63, 20, 0, 24
LAB
60, -17, -28
LCH
60, 33, 239
OKLCH
0.66, 0.10, 231
XYZ
24, 29, 56
LUV
60, -33, -41
HWB
199, 29%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.