Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499DF7
RGB
73, 157, 247
HSL
211, 92%, 63%
HSB
211, 70%, 97%
CMYK
70, 36, 0, 3
LAB
63, -4, -53
LCH
63, 53, 266
OKLCH
0.69, 0.16, 252
XYZ
32, 32, 93
LUV
63, -31, -83
HWB
211, 29%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.