Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499EE7
RGB
73, 158, 231
HSL
208, 77%, 60%
HSB
208, 68%, 91%
CMYK
68, 32, 0, 9
LAB
62, -9, -45
LCH
62, 46, 259
OKLCH
0.68, 0.14, 247
XYZ
29, 32, 80
LUV
62, -32, -70
HWB
208, 29%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.