Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49A1CA
RGB
73, 161, 202
HSL
199, 55%, 54%
HSB
199, 64%, 79%
CMYK
64, 20, 0, 21
LAB
62, -18, -29
LCH
62, 34, 239
OKLCH
0.67, 0.10, 231
XYZ
26, 31, 61
LUV
62, -35, -43
HWB
199, 29%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.