Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49A8DB
RGB
73, 168, 219
HSL
201, 67%, 57%
HSB
201, 67%, 86%
CMYK
67, 23, 0, 14
LAB
65, -17, -35
LCH
65, 39, 244
OKLCH
0.70, 0.12, 235
XYZ
30, 35, 72
LUV
65, -36, -52
HWB
201, 29%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.