Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A657D
RGB
74, 101, 125
HSL
208, 26%, 39%
HSB
208, 41%, 49%
CMYK
41, 19, 0, 51
LAB
41, -5, -17
LCH
41, 18, 253
OKLCH
0.50, 0.05, 246
XYZ
11, 12, 21
LUV
41, -13, -22
HWB
208, 29%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.