Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A698D
RGB
74, 105, 141
HSL
212, 31%, 42%
HSB
212, 48%, 55%
CMYK
48, 26, 0, 45
LAB
43, -4, -24
LCH
43, 24, 261
OKLCH
0.51, 0.07, 253
XYZ
13, 13, 27
LUV
43, -15, -33
HWB
212, 29%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.