Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A78BB
RGB
74, 120, 187
HSL
216, 45%, 51%
HSB
216, 60%, 73%
CMYK
60, 36, 0, 27
LAB
49, 0, -41
LCH
49, 41, 270
OKLCH
0.57, 0.12, 258
XYZ
19, 18, 50
LUV
49, -20, -61
HWB
216, 29%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.