Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A7BC0
RGB
74, 123, 192
HSL
215, 48%, 52%
HSB
215, 61%, 75%
CMYK
61, 36, 0, 25
LAB
51, 0, -42
LCH
51, 42, 269
OKLCH
0.58, 0.12, 257
XYZ
19, 19, 53
LUV
51, -21, -63
HWB
215, 29%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.