Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A7ECA
RGB
74, 126, 202
HSL
216, 55%, 54%
HSB
216, 63%, 79%
CMYK
63, 38, 0, 21
LAB
52, 1, -45
LCH
52, 45, 271
OKLCH
0.59, 0.13, 258
XYZ
21, 21, 59
LUV
52, -22, -69
HWB
216, 29%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.