Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A87DF
RGB
74, 135, 223
HSL
215, 70%, 58%
HSB
215, 67%, 87%
CMYK
67, 39, 0, 13
LAB
55, 2, -52
LCH
55, 52, 272
OKLCH
0.62, 0.15, 258
XYZ
25, 24, 73
LUV
55, -25, -79
HWB
215, 29%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.