Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A8BB0
RGB
74, 139, 176
HSL
202, 41%, 49%
HSB
202, 58%, 69%
CMYK
58, 21, 0, 31
LAB
55, -13, -26
LCH
55, 29, 243
OKLCH
0.61, 0.09, 236
XYZ
20, 23, 44
LUV
55, -27, -37
HWB
202, 29%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.