Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A90CD
RGB
74, 144, 205
HSL
208, 57%, 55%
HSB
208, 64%, 80%
CMYK
64, 30, 0, 20
LAB
57, -8, -39
LCH
57, 40, 258
OKLCH
0.63, 0.12, 247
XYZ
24, 26, 61
LUV
57, -28, -58
HWB
208, 29%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.