Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A90EF
RGB
74, 144, 239
HSL
215, 84%, 61%
HSB
215, 69%, 94%
CMYK
69, 40, 0, 6
LAB
59, 1, -55
LCH
59, 55, 271
OKLCH
0.65, 0.16, 257
XYZ
28, 28, 85
LUV
59, -27, -86
HWB
215, 29%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.