Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A91C4
RGB
74, 145, 196
HSL
205, 51%, 53%
HSB
205, 62%, 77%
CMYK
62, 26, 0, 23
LAB
57, -11, -34
LCH
57, 36, 252
OKLCH
0.63, 0.11, 242
XYZ
23, 26, 56
LUV
57, -29, -50
HWB
205, 29%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.