Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A96BC
RGB
74, 150, 188
HSL
200, 46%, 51%
HSB
200, 61%, 74%
CMYK
61, 20, 0, 26
LAB
58, -16, -27
LCH
58, 32, 240
OKLCH
0.64, 0.09, 233
XYZ
23, 27, 52
LUV
58, -31, -39
HWB
200, 29%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.