Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628FC4
RGB
98, 143, 196
HSL
212, 45%, 58%
HSB
212, 50%, 77%
CMYK
50, 27, 0, 23
LAB
58, -4, -33
LCH
58, 33, 262
OKLCH
0.64, 0.09, 253
XYZ
25, 26, 56
LUV
58, -21, -49
HWB
212, 38%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.