Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A96FF
RGB
74, 150, 255
HSL
215, 100%, 65%
HSB
215, 71%, 100%
CMYK
71, 41, 0, 0
LAB
61, 2, -60
LCH
61, 60, 272
OKLCH
0.68, 0.17, 257
XYZ
32, 30, 99
LUV
61, -29, -95
HWB
215, 29%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.