Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AA4FD
RGB
74, 164, 253
HSL
210, 98%, 64%
HSB
210, 71%, 99%
CMYK
71, 35, 0, 1
LAB
65, -6, -53
LCH
65, 53, 264
OKLCH
0.70, 0.16, 251
XYZ
34, 35, 98
LUV
65, -33, -83
HWB
210, 29%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.