Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AAEC9
RGB
74, 174, 201
HSL
193, 54%, 54%
HSB
193, 63%, 79%
CMYK
63, 13, 0, 21
LAB
66, -24, -23
LCH
66, 33, 224
OKLCH
0.70, 0.10, 219
XYZ
28, 36, 61
LUV
66, -39, -32
HWB
193, 29%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.