Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AAEF8
RGB
74, 174, 248
HSL
206, 93%, 63%
HSB
206, 70%, 97%
CMYK
70, 30, 0, 3
LAB
68, -12, -46
LCH
68, 48, 255
OKLCH
0.72, 0.14, 244
XYZ
35, 39, 94
LUV
68, -37, -72
HWB
206, 29%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.