Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AC3E3
RGB
74, 195, 227
HSL
193, 73%, 59%
HSB
193, 67%, 89%
CMYK
67, 14, 0, 11
LAB
73, -27, -26
LCH
73, 38, 224
OKLCH
0.76, 0.11, 219
XYZ
36, 46, 80
LUV
73, -45, -37
HWB
193, 29%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.