Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AC4E6
RGB
74, 196, 230
HSL
193, 76%, 60%
HSB
193, 68%, 90%
CMYK
68, 15, 0, 10
LAB
73, -27, -28
LCH
73, 39, 225
OKLCH
0.77, 0.12, 220
XYZ
37, 47, 82
LUV
73, -46, -39
HWB
193, 29%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.