Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B79B4
RGB
75, 121, 180
HSL
214, 41%, 50%
HSB
214, 58%, 71%
CMYK
58, 33, 0, 29
LAB
50, -2, -37
LCH
50, 37, 266
OKLCH
0.57, 0.10, 255
XYZ
18, 18, 46
LUV
50, -20, -54
HWB
214, 29%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.