Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BA1EA
RGB
75, 161, 234
HSL
208, 79%, 61%
HSB
208, 68%, 92%
CMYK
68, 31, 0, 8
LAB
63, -9, -45
LCH
63, 46, 259
OKLCH
0.69, 0.14, 247
XYZ
30, 33, 83
LUV
63, -33, -70
HWB
208, 29%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.