Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BAEFB
RGB
75, 174, 251
HSL
206, 96%, 64%
HSB
206, 70%, 98%
CMYK
70, 31, 0, 2
LAB
68, -11, -48
LCH
68, 49, 257
OKLCH
0.73, 0.15, 245
XYZ
35, 39, 97
LUV
68, -37, -74
HWB
206, 29%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.