Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C7EA9
RGB
76, 126, 169
HSL
208, 38%, 48%
HSB
208, 55%, 66%
CMYK
55, 25, 0, 34
LAB
51, -8, -29
LCH
51, 30, 255
OKLCH
0.58, 0.09, 246
XYZ
18, 19, 40
LUV
51, -22, -41
HWB
208, 30%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.