Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8BC3
RGB
76, 139, 195
HSL
208, 50%, 53%
HSB
208, 61%, 76%
CMYK
61, 29, 0, 24
LAB
56, -8, -36
LCH
56, 37, 258
OKLCH
0.62, 0.11, 247
XYZ
22, 24, 55
LUV
56, -26, -53
HWB
208, 30%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.