Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C8FB7
RGB
76, 143, 183
HSL
202, 43%, 51%
HSB
202, 58%, 72%
CMYK
58, 22, 0, 28
LAB
56, -13, -28
LCH
56, 31, 245
OKLCH
0.62, 0.09, 237
XYZ
21, 25, 48
LUV
56, -28, -40
HWB
202, 30%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.