Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4C98D3
RGB
76, 152, 211
HSL
206, 61%, 56%
HSB
206, 64%, 83%
CMYK
64, 28, 0, 17
LAB
60, -10, -38
LCH
60, 39, 255
OKLCH
0.66, 0.12, 244
XYZ
26, 29, 66
LUV
60, -30, -57
HWB
206, 30%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.