Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4CCAED
RGB
76, 202, 237
HSL
193, 82%, 61%
HSB
193, 68%, 93%
CMYK
68, 15, 0, 7
LAB
76, -28, -28
LCH
76, 40, 225
OKLCH
0.78, 0.12, 220
XYZ
39, 50, 88
LUV
76, -47, -40
HWB
193, 30%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.