Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4D1E00
RGB
77, 30, 0
HSL
23, 100%, 15%
HSB
23, 100%, 30%
CMYK
0, 61, 100, 70
LAB
18, 21, 27
LCH
18, 35, 52
OKLCH
0.30, 0.08, 48
XYZ
4, 3, 0
LUV
18, 33, 16
HWB
23, 0%, 70%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.