Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D5C72
RGB
77, 92, 114
HSL
216, 19%, 37%
HSB
216, 32%, 45%
CMYK
32, 19, 0, 55
LAB
38, -2, -15
LCH
38, 15, 264
OKLCH
0.47, 0.04, 258
XYZ
10, 10, 17
LUV
38, -8, -19
HWB
216, 30%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.